If you’re interested in learning how to talk on social media in a way that your audience will be much more responsive to, consider changing the way you promote yourself completely.
Thomas asked me months ago how exactly to go about making posts on social media, as he was a little uncomfortable making posts on Twitter and Google+ that were referencing articles he’d written. Self-promotion is difficult, but when I took a look at what he was writing, I noticed a common theme. Whenever he posted his own articles (and was not just sharing something cool he discovered on the net), he seemed to be taking a completely different tone with his audience.
I feel this is a common problem, my advice:
Write as if you’re talking to them, not just explaining an article.
If you use the space before you share your link to talk to your audience – ask them questions, attempt to get their insight, or share a random intriguing fact, for example – rather than to merely regurgitating a summary of the post you’ve linked to, your audience will likely be much more responsive to the post you’ve just made.
Not only that, but you’ll almost certainly feel a lot more comfortable sharing the post as well. Both you and your readers will feel better about the content you publish as a result of your post sounding a lot less like a pitch (i.e. “salesy)” than if you were merely to come up with a summary blurb to post before your link to the article.
Be yourself, not the elevator pitch salesman version of you. People will feel more comfortable. You’ll feel more comfortable. You’ll all get more out of the experience.